Doe Deere Innovator of Makeup and Self-Expression

Lime Crime is a makeup line created by Doe Deere. Her mission is to change makeup as we know it and transform it into a freedom of expression for women and men. Lime Crime has succeeded in becoming a cult brand meaning that it is different from every other makeup brand. From being 100% vegan and cruelty-free to the bright colored hair dyes and matching lipstick, Lime Crime has become a new trend in beauty. Not to mention there are so many choices for every look. It doesn’t matter if you want to look natural for work, grunge for a night out on the town, or colorful for a date, Lime Crime has got you covered. No need to conform to society. Break free and make your imagination come true. Doe Deere started Lime Crime as a makeup line that evolved into selling hair dye as well. Doe loves to experiment with hair color, as long as she has the lipstick to match. She felt that adding hair dye to the mix would strengthen the brand and increase self-expression. Social Media is a big part of the success as customers provide a lot of feedback on the brand. Likes, dislikes, enhancements, what works, or what doesn’t work, are all forms of input that Doe credits for the success of her brand. Collaborating customer feedback with the team’s ideas consistently gives birth to a new innovated product. She also credits market research for successful outcomes. For example, as the market changes, Lime Crimes innovative team looks for holes in the market. Once these gaps are identified, they can be used to create something better than what the market is currently offering. Every business makes mistakes, and for Doe, the mistakes made by Lime Crime are all milestones to success. Each error teaches a lesson that will take the company to the next level. Lime Crimes newest project is the Lavender, Lilac Venus III Eyeshadow Palette. It launched in the middle of April and is inspired by Pantone’s color of the year, which is ultraviolet. Doe Deere is by far an excellent example of what accomplishing your goals means. She is very passionate about being an entrepreneur. Her priceless style, coupled with her imagination and supportive team have been making Lime Crime the success that it is today. They take every product seriously. In fact, if they do not trust a product or feel that it would not work for them, they won’t release it. Purchasing a product from Lime Crime is an adventure. Just thinking about the looks that can be created along with the toy-inspired case, motivates women and men to be creative. Even if you are someone who doesn’t wear makeup, Lime Crime will make you want to start a new routine. But don’t worry, it won’t take long to get used to seeing yourself with it on. Feeling and looking bold is internal. Adding the color to your routine will open the door to excitement and confidence you never knew existed. Learn more: https://www.crunchbase.com/person/doe-deere#/entity

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