Richard Liu Qiangdong’s Self-Made Success Story


Since his early days at the prestigious Renmin University of China, Richard Liu Qiangdong had always wanted to be an entrepreneur. In fact, he spent most of his student time doing freelance coding work to hone his computer programming skills. He began pursuing his passion at a health product company; Japan Life, from where he garnered multiple growth opportunities.


However, Richard Liu Qiangdong was not content. The urge to follow his entrepreneurial calling was so intense that it led to the opening of “Jingdong” in Beijing, a retail setting, selling magneto-optical products. The shop, which opened in 1998 played a significant role in the provision of exemplary customer service. Competition did not deter Richard Liu Qiangdong’s drive because, by 2003, he had opened another 12 stores.


Richard Liu Qiangdong is a business mogul who was very quick to maximize on the shift of the e-commerce trends. The moves always gained him trust and loyalty from his customers. As many businesses struggled to garner profitable outcomes, Richard Liu enjoyed continuous business growth and expansion.


The burgeoning venture eventually gave birth to an online company; 360Buy Jingdong, leading to the closure of the brick and mortar stores. The online venture aimed to tap into the changing habits of potential customers. A majority of them were embracing online shopping. This is the sole reason Richard Liu Qiangdong spent all his resources on providing a proprietary shopping platform.


Liu’s ability to adapt to a new marketplace quickly resulted in business relationships with other vendors. The new platform seemed promising, and it brought forth long-term partnerships; thanks to its high-quality goods. Before long it was renamed is the leading e-commerce company in China with over 100 million active shoppers. Richard Liu who is the CEO is reportedly worth $12 billion US dollars. He is, however, involved in the company’s everyday operations and is very keen on business forecasting. Qiangdong continues to utilize cutting edge technology, which he says is the platform of the growing global economic environment.


Richard Liu Qiangdong is a true entrepreneurial genius and recognizes the power in of broadening his horizons.


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